Storyteller by word, soon by design

My career path took an unexpected turn. I landed a job at Blibli, Indonesia's very own Amazon, not by design, but thanks to a friend who submitted my marketing communications background to the UX department. Back then, UX was a complete mystery to me.

Fuelled by a healthy dose of pre-interview cramming (books, articles, the whole shebang), I dove headfirst into the world of UX. And surprise, surprise, I landed an internship as a UX writer.

Little did I know, that internship was the gateway to a rabbit hole of fascinating discovery. The collaborative magic of UX captivated me. Designers, researchers, writers, engineers – all working together to solve user problems, each step a new challenge demanding both critical thinking and a creative spark.

I devoured UX writing resources, explored design principles, delved into user research, and even ventured into a front-end software engineering workshop. My curiosity fuelled my learning.

During my time at Blibli, I championed a vision – that writers are integral to the design process, just as designers benefit from understanding writing principles. It's this collaborative synergy that breathes "soul" into a product. This philosophy permeated my projects. I actively participated in the design process from the get-go, offering my writing perspective, and spearheading the revamp of Blibli's tone of voice and UI content guidelines.

Early 2024, I relocated to Sydney to explore the bigger UX picture. Now equipped with both UX and UI design certificates from RMIT, I’m continually refining my skills to meet Australian industry standards.

Now, I'm eager to leverage my combined UX writing and design expertise. Whether it's a full-time UX design or writing role in Sydney (I have unrestricted work rights here), or a freelance project anywhere in the world!