G’day, I’m Clara

UX designer and writer based in Sydney, with an aim to craft holistic experiences

UX writer for 5+ years, but I don’t just stop at words. I blend design and copy to create seamless, holistic experiences that do more than look good—they just work.
UX case study
Redesigning Updoc login and registration process
Revamped the login and registration process for Updoc, a subscription-based telehealth app.
UI case study
Creating visual design for Bruno's Best Friend
Exploring a visually appealing and intuitive user interface for a dog walking app.
Writing experience
Boosting CTR for Blibli price drop push notification
Crafted attention-grabbing copy and provided valuable info to make it irresistible to users.
Redesigning account merging info and error flow
Simplified technical info and improved error handling for a smoother user experience.
Revamping Blibli content guidelines
Updated Blibli's content guidelines, covering foundational aspects such as tone, technical writing, and word list.
What mates reckon
Edwin Mohammad
Senior Manager UX Writing
She constantly challenged me, provided me with different perspectives on how information should be delivered to our customers and how the team should operate. She was influential towards my leadership development. Her critical thinking and ability to question processes + decisions pushed not only myself but the entire team to grow.
Jessica Wonomihardjo
Product Design Manager
I can confidently say she is an outstanding UX Copywriter. Clara is not only quick to understand briefs but also delivers impactful results. She is highly proactive in her approach, consistently thinking critically and looking beyond just the copy to understand the broader product, business, design, and tech perspectives.
Okky Permana Soedargo
Product Design Lead
Clara excels at turning complex problems into clear, user-friendly solutions, demonstrating a strong aptitude for understanding user needs and aligning them with our design goals. Her collaboration with designers, researchers, and product managers has been seamless, and her contributions have consistently elevated the quality of our work.
Karen Priyanka
Associate UX Writing Lead
Starting as a junior member of our team, she quickly distinguished herself with her resilience, idealism, and a clear passion for her work. Highly organized, but also excels at managing projects from start to finish, her ability to deliver high-quality work on time is inspiring. Her bold and clear communication style ensures that she effectively collaborates with team members and stakeholders alike.
Delviana K. Soselisa
Senior UX Writer
Besides her great writing skills, she had a deep understanding of our products and systems, a meticulous attention to detail, and a commitment to creating exceptional user experiences by helping to improve BLUE design system & spearheading UX writing team's word list, which became an essential resource for writers and other teams.
Umar Buchory SA
Product Designer
What really makes Clara shine is her solution-oriented approach—she’s always focused on getting the best results in the most efficient way. On top of all that, Clara’s a fantastic teammate. She’s super supportive, always ready to jump in and help the team move forward.