Clara Parwanty

#product

designer &
writer
based in

Sydney
I blend design and copy to create seamless, holistic experiences that do more than look good–they just work.
See my work below
UX design
Redesigning Updoc pre-consultation process
Nobody wants to deal with a lengthy registration process—especially when they're unwell. Here's how I simplified it using Double Diamond framework.
UI design
Creating visual design for Bruno’s Best Friend
When I think of dogs, I see pure joy and playfulness. In this project, I crafted a vibrant, playful palette that captures the fun-loving spirit of our furry companions.
UX writing
Boosting CTR for Blibli price drop push notification
Goodbye to the annoying push notification! With a fresh approach, I turned it into valuable, engaging info, boosting CTR to an impressive 28%.
UX writing
Redesigning account merging info and error flow
Where there's a happy flow, there's also the occasional hiccup. But we’ve made it quick and intuitive, so users can fix it and move on. The flow? Fully tested and approved.
UX writing
Revamping Blibli content guidelines
It's not just design evolving—content needed some love too! With the new Blibli Design System (BLUE 2.0), we've introduced guidelines to ensure our writing reflects the team's shared values.

What mates reckon

Edwin Mohammad
Senior UX Writing Manager
She constantly challenged me, provided me with different perspectives on how information should be delivered to our customers and how the team should operate. She was influential towards my leadership development. Her critical thinking and ability to question processes + decisions pushed not only myself but the entire team to grow.
Jessica Wonomihardjo
Product Design Manager
I can confidently say she is an outstanding UX Copywriter. Clara is not only quick to understand briefs but also delivers impactful results. She is highly proactive in her approach, consistently thinking critically and looking beyond just the copy to understand the broader product, business, design, and tech perspectives.
Okky Permana Soedargo
Product Design Lead
Clara excels at turning complex problems into clear, user-friendly solutions, demonstrating a strong aptitude for understanding user needs and aligning them with our design goals. Her collaboration with designers, researchers, and product managers has been seamless, and her contributions have consistently elevated the quality of our work.
Karen Priyanka
Associate UX Writing Lead
Starting as a junior member of our team, she quickly distinguished herself with her resilience, idealism, and a clear passion for her work. Highly organized, but also excels at managing projects from start to finish, her ability to deliver high-quality work on time is inspiring. Her bold and clear communication style ensures that she effectively collaborates with team members and stakeholders alike.
Delviana K. Soselisa
Senior UX Writer
Besides her great writing skills, she had a deep understanding of our products and systems, a meticulous attention to detail, and a commitment to creating exceptional user experiences by helping to improve BLUE design system & spearheading UX writing team's word list, which became an essential resource for writers and other teams.
Umar Buchory SA
Product Designer
What really makes Clara shine is her solution-oriented approach—she’s always focused on getting the best results in the most efficient way. On top of all that, Clara’s a fantastic teammate. She’s super supportive, always ready to jump in and help the team move forward.
Read all the kind words on LinkedIn↗
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